Real Estate

Your Real Estate AI Assistant, Ready 24/7.

When agents are busy showing properties, meeting clients, or already on another call, Ginnie can help keep new conversations moving.

Ginnie helps real estate businesses respond to inquiries, capture prospect information, answer approved questions, support appointment and showing requests, and help with follow-up.

Built around your business Powered by Ginnie AI · DFA Marketing
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Ginnie · Real Estate Assistant

Supporting your team · (407) 753-6857

New Lead Property Interest Location Showing Request
Hi, I'm interested in the house I saw online. Is it still available?
I'd be happy to help. May I get your name and the best number to reach you?
Sarah Johnson. 555-000-0000.
Name
Phone
Interest
Real estate professional managing client leads and inquiries at an office desk

A busy real estate team is normal

Ginnie adds another layer of support when agents can't get to the phone.

The Reality of Real Estate

Your Agents Are Busy. New Leads Don't Always Wait.

Real estate professionals spend their days showing properties, meeting buyers and sellers, returning calls, negotiating, traveling, and managing active transactions.

Agents are with clients

An agent may be unavailable because they are meeting or showing a property.

Another lead calls

New prospects can reach out while the team is already helping someone else.

After hours

Prospects may inquire about properties outside normal office hours.

Follow-up gets busy

Active deals and daily tasks can make consistent follow-up harder to manage.

Ginnie provides another layer of support without taking the agent out of the relationship.

What Ginnie Can Do

More Than an AI Receptionist.

Ginnie can support different parts of the real estate customer journey based on your business setup.

AI Lead Intake Assistant

Capture contact information and initial details from new prospects.

AI Lead Qualification Assistant

Ask configured questions to better understand what the prospect is looking for.

AI Property Inquiry Assistant

Answer approved questions about properties, services, or the information provided by the business.

AI Showing Assistant

Support showing or property-visit requests according to your configured process.

AI Appointment Assistant

Help customers request, schedule, reschedule, or cancel appointments when configured.

AI After-Hours Assistant

Support prospects when agents or offices are unavailable.

AI Follow-Up Assistant

Help keep conversations moving after an initial inquiry.

AI Overflow Assistant

Help when agents or staff are already handling other customers.

AI Routing Assistant

Help determine where a conversation should go according to your business rules.

AI Customer Care Assistant

Provide approved information to prospects and customers.

AI Reactivation Assistant

Support configured campaigns designed to reconnect with previous leads.

AI Reminder Assistant

Support configured appointment and showing reminders.

The Real Estate Acquisition System

From Property Search to Real Estate Opportunity.

Your marketing brings prospects in. Ginnie can help keep the conversation moving after they raise their hand.

Stage 1

Prospect Discovers Your Business

  • Google
  • Social Media
  • Website
  • Real Estate Advertising
  • Property Listing
  • Referral
  • Online Search
Stage 2

Prospect Inquires

  • Phone
  • Website Form
  • Text
  • Chat
  • Property Inquiry
Stage 3

Ginnie Responds

  • Answers Approved Questions
  • Captures Contact Information
  • Identifies Interest
  • Starts the Conversation
Stage 4

Lead Qualification

  • Buyer
  • Seller
  • Renter
  • Investor
  • Property Interest
  • Location
  • Timing
  • Other Configured Questions
Stage 5

Next Step

  • Showing Request
  • Appointment
  • Agent Follow-Up
  • Call Routing
  • Configured Action
Stage 6

Team Notification

  • Agent or Team Receives Relevant Information
Stage 7

Follow-Up

  • SMS
  • Email
  • Call
  • Appointment Reminder
  • Reactivation

Ginnie helps turn incoming interest into organized conversations your team can act on.

Sample Workflow

See What a New Real Estate Lead Could Look Like.

A sample workflow showing how an incoming inquiry becomes a captured opportunity.

Example Real Estate Lead
New Lead

Lead

Sarah Johnson

Interest

3-Bedroom Home

Location

Example City

Lead Type

Buyer

Timeline

Looking to Move Soon

Status

New Lead

Next Step

Showing Request

Timeline

  1. 1

    10:15 AM

    Prospect contacted the business.

  2. 2

    10:16 AM

    Ginnie collected initial information.

  3. 3

    10:17 AM

    Property interest identified.

  4. 4

    10:18 AM

    Showing opportunity identified.

  5. 5

    10:19 AM

    Agent notification prepared.

Sample workflow. Example shown for illustration. Actual workflows depend on business configuration.

One Ginnie. Multiple Real Estate Roles.

One Ginnie. Multiple Real Estate Roles.

Your real estate Ginnie can be configured to support different parts of the customer journey.

Ginnie AI

AI Lead Intake Assistant

Capture contact information and initial details from new prospects.

AI Lead Qualification Assistant

Ask configured questions to understand what the prospect is looking for.

AI Property Inquiry Assistant

Answer approved questions about properties and the information provided.

AI Showing Assistant

Support showing or property-visit requests per your configured process.

AI After-Hours Assistant

Support prospects when agents or offices are unavailable.

AI Overflow Assistant

Step in when agents or staff are already handling other customers.

AI Follow-Up Assistant

Help keep conversations moving after an initial inquiry.

AI Routing Assistant

Help identify where a conversation should go per your business rules.

Sample Buyer Demo

See How Ginnie Handles a Buyer Inquiry.

Here's an example of how a customer conversation can move from an initial call to a showing opportunity.

Customer"Hi, I'm interested in the house I saw online. Is it still available?"
Ginnie"I'd be happy to help with the information available to me. I can also help you take the next step. May I get your name and the best number to reach you?"
Customer"Sarah Johnson. 555-000-0000."
Ginnie"Thank you, Sarah. Are you looking to schedule a showing or would you like more information first?"
Customer"I'd like to schedule a showing."
Ginnie"Absolutely. I'll help with the showing request based on the available schedule."

What Ginnie Captured

Lead Captured
Buyer Interest Identified
Property Inquiry
Showing Request
Agent Follow-Up Opportunity

Sample conversation. Actual Ginnie responses depend on business information and configuration.

Sample Seller Demo

Ginnie Can Support Seller Inquiries Too.

Ginnie can capture initial seller information and help organize it for agent follow-up.

Customer"Hi, I'm thinking about selling my home and I'd like to talk to someone."
Ginnie"I can help get your information started. May I ask for your name and the best number to reach you?"
Customer"John Smith. 555-000-0000."
Ginnie"Thank you. I'll capture your information so the appropriate member of the team can follow up with you."
Seller Lead
Contact Information
Inquiry Captured
Agent Follow-Up

Sample conversation. Ginnie does not provide property valuations, legal, tax, mortgage, or financial advice unless those capabilities are specifically configured.

Property Inquiries

Help Prospects Get the Information They Need.

Ginnie can support the common questions prospects ask before they take the next step.

Property Details

Provide approved information available to Ginnie.

Showing Requests

Support the next step when a prospect wants to see a property.

Buyer Questions

Help collect and organize information about what the prospect is looking for.

Seller Inquiries

Capture initial information and support the next step with the real estate team.

Location Questions

Provide approved location or property information when available.

General Questions

Answer common business questions using the information provided by the team.

Ginnie works with information and systems that are connected and configured for the business. Live MLS access is only available when a specific integration has been set up.

Your Agent + Ginnie

Your Agent Builds the Relationship. Ginnie Helps With the Conversations Around It.

Ginnie is designed to support the real estate professional, not replace the human relationship that makes real estate personal.

Real estate agent showing a home to buyers at the property

Your agents, focused on clients

Ginnie handles the incoming leads while they're out showing properties.

Ginnie handles the conversation

  • When the agent is showing a property
  • When the agent is with a client
  • After hours
  • When follow-up gets busy
Book Discovery Call Now
Real Estate Customer Journey

Help Move Prospects Toward the Next Step.

1

Discover

Prospect finds your property or business.

2

Inquire

Prospect calls, texts, submits a form, or starts a conversation.

3

Ginnie Responds

Ginnie starts the configured conversation.

4

Lead Information

Relevant prospect information is collected.

5

Next Step

Showing, appointment, agent follow-up, or configured action.

Your agent takes it from there.

Buyers, Sellers & Renters

One Assistant. Different Real Estate Conversations.

Ginnie can be configured to support the conversations your business actually handles.

A happy couple meeting their real estate agent outside a home for sale

Buyers

Support property questions, lead intake, showing requests, and follow-up.

Sellers

Capture initial seller inquiries and help organize information for agent follow-up.

Renters

Support rental inquiries, questions, appointment requests, and configured follow-up.

Not every Ginnie configuration supports every real estate transaction type. Capabilities depend on your business setup.

Follow-Up & Reactivation

Keep Real Estate Conversations Moving.

Not every prospect is ready to act immediately. Ginnie can support configured follow-up and reactivation workflows.

Step 1

New Lead

A prospect reaches out.

Step 2

Initial Conversation

Ginnie starts the conversation.

Step 3

Follow-Up

Configured follow-up keeps it moving.

Step 4

Showing / Appointment

The next step is supported.

Step 5

Reactivation

Inactive leads can be re-engaged.

Step 6

Agent Conversation

Your agent takes it from there.

Follow-up and reactivation depend on configured workflows. Ginnie does not guarantee appointments, sales, or commissions.

Real Estate Tips

Real Estate Tips

A modern single family home exterior with a manicured lawn

Seeing a property in person can tell you things that photos and listings cannot. Before scheduling a showing, asking a few questions can help you make better use of your time.

1. Ask About the Property

How many bedrooms and bathrooms? What type of property is it? What are the key features? Are there known restrictions?

2. Ask About Location

Understand the general location, nearby amenities, commute considerations, and other factors important to you.

3. Ask About Timing

Understand when the property is available for viewing and whether appointments are required.

4. Know What You Are Looking For

Identify your priorities before the showing so you can make better use of your time.

5. Ask the Real Estate Professional

Speak with a qualified real estate professional for property-specific questions and advice.

Have a question before contacting your real estate team? Ginnie can help provide approved business and property information, capture your inquiry, and support the next step according to the business setup.

Talk to Ginnie
Benefits

Give Your Real Estate Team More Room to Focus.

Real estate team reviewing property listings together in a modern office

Respond Faster

Help start conversations when your team is busy.

Capture More Information

Collect relevant details from incoming prospects.

Keep Leads Moving

Support the next step after the initial inquiry.

Support Your Agents

Give agents another layer of assistance while they focus on clients.

Why Ginnie for Real Estate

Real Estate Moves Fast. Ginnie Helps You Stay Connected.

From a buyer asking about a property to a seller requesting a conversation, real estate teams manage a constant stream of inquiries.

Agent

Builds the relationship

+

Ginnie

Helps with the conversations

Connected Customer Experience

Ginnie helps provide another layer of support so your agents can spend more time building relationships, showing properties, and serving clients.

Explore Ginnie for Your Industry

Explore Ginnie for Your Industry

H

HVAC

Support service inquiries, lead capture, appointments, and after-hours conversations.

Explore HVAC
S

Salons, Spas & Barbershops

Support customer questions, appointments, reminders, and follow-up.

Explore Salons & Spas
R

Real Estate

Support lead intake, property inquiries, showing requests, and follow-up.

Explore Real Estate
P

Plumbing

Support service inquiries, lead capture, appointments, and after-hours conversations.

Explore Plumbing
FAQ

Real Estate Ginnie FAQs

Ginnie can help respond to inquiries, capture prospect information, answer approved questions, support showing and appointment requests, and help with follow-up when agents are unavailable.

Your Agents Build the Relationships. Let Ginnie Help With the Rest.

Give your real estate team an AI assistant that can help with inquiries, lead intake, appointment support, and follow-up when the team is busy or unavailable.

Powered by Ginnie AI. A DFA Marketing solution.